Ms. Dina Nasser
Dina Nasser is a BUE graduate (Cohort 2017) with a BSc. in Business Administration, Marketing Major. Dina ranked the top of her major and graduated with an Honours Degree in June 2017. She then pursued and successfully completed her Masters Degree (MSc.) in Marketing at the University of Durham, UK, with Distinction in January 2021. Her MSc. Thesis titled “Can Green Marketing Tools Impact Consumers’ Purchase Intention towards Green Skincare Products in Egypt? Testing the Country of Origin as a Moderating Effect”. ORCID Profile: https://orcid.org/0000-0001-5266-8799
Education
- MSc. in Marketing, University of Durham, UK. Graduated with Distinction in January 2021.
- BSc. in Business Administration Specialising in Marketing, The British University in Egypt. Graduated with Honours in June 2017.
University Groups
Fields of Interest
Digital Marketing, Strategic Brand Management, Marketing Management and Strategy, Integrated Marketing Communications, Marketing and Innovation, Social Media Marketing and SEO, Green Marketing, and Global Marketing.
Responsibilities
A member of the Enterprise and Community Service (ECS) Team, BAEPS, BUE.
Modules Taught:
Principles of Marketing, Marketing Management, Selling and Sales Management, Knowledge Management, Brand Management, Research Methods 2, Introduction to Information Technology, and Principles of Advertising and PR.