Dr. Hossam Ahmed Deraz
Lecturer in Marketing
Office 224 - Building G
hossam.deraz@bue.edu.eg

(09/2018) Teaching portfolio - Centre for Educational Development – Halmstad University, Sweden.

(12/2016) Teaching and Learning in Higher Education II – Halmstad University, Sweden.

(11/2013) Teaching and Learning in Higher Education I – Halmstad University, Sweden

Education
  • (07/2013 – 11/2018) PhD. in Innovation Science directed in Business Administration / Marketing -University of Halmstad, Sweden.
  • (07/2013 – 06/2016) Licentiate in Innovation Science directed in Business Administration / Marketing -University of Halmstad, Sweden.
  • (08/2012 – 06/2013) Master of Science in Management of Innovation and Business Development - University of Halmstad, Sweden.
  • (08/2010 – 06/2011) Master of Science in Business Administration directed in Marketing – University of Skövde, Sweden.
  • (09/2000 – 06/2003) Master of Science in Hotels´ Management, directed in Human Resource Management (Hotels’ Manpower Development) - Faculty of Tourism and Hotel Management - Helwan University, Cairo.
  • (09/1992 – 06/1996) B.Sc. in Hotel Management Science - Faculty of Tourism and Hotel Management - Helwan University, Cairo.
Journal Articles
  • Deraz, H. (2019). “Factors Contributing to Consumers’ Assessment of Advertisement Value on Social Networking Sites: A Cross-Cultural Focus Group Study”. International Review of Management and Marketing, 9(1), 13-25.
  • Deraz, H. (2018). “Users’ Assessment of the Value of Advertisements on Social Networking Sites: A Conceptual Study”, International Review of Management and Marketing, 2018, 8(6), 32-40.
  • Deraz, H., Awauh, G.B., & Abraha, D.G. (2015). “Factors Predicting Consumers’ Assessment of Advertisements on Social Networking Sites.” International Journal of Digital Information and Wireless Communications (IJDIWC), 5 (2), 111-123.
  • Deraz, H., Awauh, G.B. & Abraha, D.G. (2015). “The Effect of Culture on the Consumers’ Assessment of Advertisements on Social Networking Sites; Cross-cultural analysis.” IEEE Xplore digital library, ISBN: 978-1-4673-6831-5.
  • Deraz, H., & Awauh, G.B. (2015), “The Assessments of Social Networking Advertisements; as perceived by brand communities’ consumers.” International Journal of Current Research, 7 (8), 1787-1796.

 
Conference Papers
  • Deraz, H. & Iddris, F. (2019) “CUSTOMERS SATISFACTION IN INTERNET BANKING: A REVIEW (2008–2017)”, The 17th International Conference on e-Society (ES 2019), organised by the International Association for Development of the Information Society and co-organised by University of Applied Sciences, in Utrecht, The Netherlands, 11 - 13 April 2019, 3-13.
  • Deraz, H. (2019). “CONSUMERS’ RESPONSES TO ADS ON SOCIAL NETWORKING SITES: A SYSTEMATIC LITERATURE REVIEW (SLR)”, The 17th International Conference on e-Society (ES 2019), organised by the International Association for Development of the Information Society and co-organised by University of Applied Sciences, in Utrecht, The Netherlands, 11 - 13 April 2019, 61-72.
  • Deraz, H.A., Awuah, G.B. & Gebrekidan, D.A. (2015) “Assessing the Value of Social Network Sites’ Advertisements” – The 3rd International Conference on E-Technologies and Business on the Web, Paris, France 2015.
  • Deraz, H.A., Awuah, G.B. & Gebrekidan, D.A. (2015), “The Effect of Culture on the Consumers’ Assessment of Advertisements on Social Networking Sites” – The 5th International Conference on Digital Information Processing and Communications (CDIPC2015), Sierre, Switzerland.
University Groups
Links:
LinkedIn: https://www.linkedin.com/in/hossam-deraz-phd-92678492/ , Google Scholar: https://scholar.google.se/citations?user=KgDD5DkAAAAJ&hl=en , Research Gate: https://www.researchgate.net/profile/Hossam-Deraz , ORCID: https://orcid.org/0000-0003-4107-6872
Fields of interest:
Sports, Reading and Travel
Modules Taught:
Marketing Strategy & Planning (Honors), Entrepreneurial Culture and Innovation Management (Certificate), International Marketing (Honors), Special Topics in Marketing (Honors), Marketing Strategy, Marketing Strategy II, Marketing Management I , Organization and Innovation Knowledge Management.