Dr. Sameh Tawfik possess a balance of interests in teaching, research and applied professional experience across the disciplines of marketing and technology management. In addition to his academic teaching experience, he has more than 14 years of industry experience in business intelligence, digital publishing, financial information, and consultancy services within the domains of marketing, business development and product management. He holds a B.A. in Business Administration, M.A. in Business Administration with specialisation in Production & Operations Management), and Ph.D. in Business Administration (Major: Marketing Management) (2009-2015) from Ain Shams University, a leading public university in Egypt. He also holds a teaching qualification from the University of Greenwich, United Kigdom. His current research work focuses on investigating the customer behaviour in electronic environments (e.g., retailing, banking, and governmental services). He uses different research approaches including grounded theory building, cross-sectional research across industries and cultures, and problem optimization using advanced quantitative models.