The Integrated Marketing Communications Programme is an honours programme studied over four years. It comprises a preparatory year and a three-year degree programme. Students are required to pass 120 credits in each of the four years of the programme.
The programme is divided into units called modules. Each module studied successfully contributes 10, 20, or 30 credits toward the degree. The credit rating of a module is proportional to the total workload and one credit is nominally equivalent to 10 hours of student effort. The ‘level’ of a module indicates its position in the progressive development of academic abilities and/or practical skills. In addition to presenting students with introductory modules in their discipline, the preparatory and first year programmes provide students with English, Research Methods, Arabic, Social Sciences, and Basic mass communication modules. The remaining two years in the degree programme contain compulsory and optional modules all focused on integrated marketing.
{slider Preparatory Year; 120 credits at level P}
*Semester 1
Code |
Credit |
Module |
Remarks |
Various |
10 |
English |
Specific module dependent on student ability |
14PSYC01P |
10 |
Introduction to Psychology |
|
14ARABIC01P |
10 |
Arabic Language |
Optional for non-Arabic speakers
|
14MCOM01P |
10 |
Introduction to Communication |
|
14MCOM02P |
10 |
|
|
14MCOM03P |
10 |
Introduction to Journalism |
|
*Common semester for all departments of the Faculty of Communication and New Media
Optional Module
Code |
Credit |
Module |
Remarks |
14POLS01P |
10 |
Middle East Studies |
Compulsory for no-Arabic speakers |
Preparatory Year
*Semester 2
Code |
Credit |
Module |
Remarks |
Various |
10 |
English |
Specific module dependent on student ability |
14BBST01P |
10 |
Principles of Management |
|
14MCOM04P |
10 |
Introduction to Radio and Television |
|
14POLS02P |
10 |
Contemporary Ideologies |
|
14MCOM05P |
10 |
Reporting and Writing in Arabic |
Optional for non-Arabic speakers |
14MCOM06P |
10 |
Photography |
|
*Common semester for all departments of the Faculty of Communication and New Media
Code |
Credit |
Module |
Remarks |
14MCOM07P |
10 |
Selected Topic in Mass communication |
Compulsory for no-Arabic speakers |
{slider Year 1; 120 credits at level C}
*Semester 1
Code |
Credit |
Module |
Remarks |
14MCOM08C |
10 |
Online Communication |
|
14MCOM09C |
10 |
Graphic Foundations |
|
14MCOM10C |
10 |
Media Theories |
|
14MCOM11C |
10 |
Introduction to Public Relations and Marketing |
|
14MCOM12C |
10 |
Multimedia Production Basics |
|
14MCOM13C |
10 |
Reporting English Skills |
|
*Common semester for all departments of the Faculty of Communication and New Media
Year 1
*Semester 2
Code |
Credit |
Module |
Remarks |
14MCOM14C |
10 |
Media law and Ethics |
|
14MCOM15C |
10 |
Media and Politics |
|
14MCOM16C |
10 |
Media Research |
|
14MCOM17C |
10 |
Communication Skills |
|
14MCOM18C |
10 |
Media and Public Opinion |
|
14MCOM19C |
10 |
Communication for Development |
|
*Common semester for all departments of the Faculty of Communication and New Media
{slider Year 2; 120 credits at level I}
Semester 1
Code |
Credit |
Module |
Remarks |
14IMC01I |
20 |
Integrated Marketing Communications |
|
14IMC02I |
10 |
Cross Cultural Buyer Behaviour |
|
14IMC03I |
10 |
Negotiation and Persuasion Skills |
|
14IMC04I |
10 |
Marketing Media Planning |
|
Optional Modules
Code |
Credit |
Module |
Remarks |
14IMC05I |
10 |
Marketing Communication Management |
|
14IMC06I |
10 |
Marketing and Brand Strategy
|
|
14IMC07I |
10 |
Public Relations and Reputation Management
|
|
Year 2
Semester 2
Code |
Credit |
Module |
Remarks |
14IMC08I |
10 |
Advertising Campaigns |
|
14IMC09I |
20 |
Market Research Methods |
|
14IMC10I |
10 |
Public Relations Campaigns |
|
14IMC11I |
10 |
Public Relations Writing |
|
Optional Modules
Code |
Credit |
Module |
Remarks |
14IMC12I |
10 |
Advertising Creativity |
|
14IMC13I |
10 |
Direct Marketing and Social Media in a Digital Age |
|
14IMC14I |
10 |
Promotional Marketing and Event Management |
|
{slider Year 3; 120 credits at level H }
Semester 1
Code |
Credit |
Module |
Remarks |
14IMC15H |
10 |
Online PR and Marketing |
|
14IMC16H |
10 |
Multimedia Editing |
|
14IMC17H |
10 |
Social Marketing |
|
14IMC18H |
10 |
Public Relations in International Affairs |
(Public Diplomacy) |
14IMC19H |
10 |
Final Year Project |
10 credits in Semester I &20 credits in Semester II |
Optional Modules
Code |
Credit |
Module |
Remarks |
14IMC20H |
10 |
Advertising Management
|
|
14IMC21H |
10 |
Media Advocacy |
|
14IMC22H |
10 |
Public Relations and Brand Publicity |
|
Year 3
Semester 2
Code |
Credit |
Module |
Remarks |
14IMC23H |
20 |
Final Year Project |
10 credits in Semester I & 20 credits in Semester II |
14IMC24H |
10 |
International Marketing |
|
14IMC25H |
10 |
Crisis Communication Management |
|
14IMC26H |
10 |
Corporations Social Responsibility |
|
14IMC27H |
10 |
Portfolio |
achieved integrated marketing communication materials during study) |
Optional Modules
Code |
Credit |
Module |
Remarks |
14IMC28H |
10 |
Direct Marketing and Customer Service
|
|
14IMC29H |
10 |
Advanced PR Writing |
|
14IMC30H |
10 |
Media Management |
|
{/sliders}